Creating a strong SEO foundation for your website
Technical SEO is a very important step in the whole SEO process. If there are problems with your technical SEO then it is likely that your other SEO efforts will not generate the expected results. Technical SEO refers to optimising your site architecture for search engines, so they can successfully index and score your content. This technical architecture is the foundation of your SEO and often the first step in any SEO project.
Search engines give preferential treatment in search results to websites that display certain technical characteristics — for example a secure connection, a responsive design or a fast page loading time — and technical SEO is the work you need to do to ensure your website complies with these requirements.
What is Technical SEO
It's called “technical” because it has nothing to do with the actual content of the website (on-page SEO) or with website promotion (off-page SEO). The main goal of technical SEO is to optimise the infrastructure of your website.
Important elements of Technical SEO include crawling, indexing, rendering, and website architecture. For example, many crawling and indexing issues happen because of a poorly-designed site structure. Plus your URLs need to follow a consistent, logical structure that helps your users understand “where” they are on your site.
By optimising your website’s user experience through design, accessibility, faster page speeds, descriptive metadata and more, Netrix helps your site engage and retain visitors, generate more leads, and improve bounce rates.
Our process involves auditing your website to see if there are any problems, and then fixing them. And because the internet is a fragile place and search engine algorithms are constantly being updated, we can also arrange to revisit the audit on a regular basis and handle any ongoing or new issues that arise.